Turning User Frustration Into Revenue Growth
Product designer with 10+ years transforming eCommerce experiences across Latin America's largest retailers.
Dallas, TX
SMU MADI
UX & Data
Linio, Falabella, Liverpool
Trusted by LATAM's leading retailers
My Journey
From intern to UX leader
Started as Intern
Linio Peru
Graduated BBA
Universidad del Pacífico
UX Manager
Linio Mexico
Marketplace Lead
Liverpool
MADI Student
SMU
Education
Continuous learning & growth
Bachelor of Business Administration
Universidad del Pacífico (UP)
Lima, Peru
Master of Arts in Design & Innovation
Southern Methodist University (SMU)
Dallas, US
Experience
10+ years driving growth through product & UX
Sales Growth
Sellers Onboarded
Countries
Fulfillment Rate
Cross-Border Commercial Lead
Linio Peru
May 2015 - Dec 2019 · Lima, Peru
Cross-border expansion
Spearheaded Peru operations
Vendor negotiations
Led pricing & marketing strategy
Product lifecycle
Managed international sellers
Regional Hardlines Cross-Border Commercial Manager
Falabella
Jan 2020 - May 2022 · Mexico City, Mexico
125% sales growth
YoY across 5 countries
5 countries
Mexico, Colombia, Chile, Peru, Argentina
98% fulfillment
Optimized catalog algorithm
40% efficiency
Improved seller dashboards
Marketplace BU Manager
Liverpool
Jun 2022 - Jul 2024 · Mexico City, Mexico
100+ sellers
Onboarded to crossborder marketplace
50% faster
Reduced onboarding time
24% engagement
Increased through dashboard redesign
35% faster
Response times via automation
Skills
Expertise across design, data & business
UX & UI Design
eCommerce & Marketplaces
Data & Analytics
Web Development
Case Studies
Real impact, real results
Let's Talk
Ready to transform your UX?